Looking back over the past quarter, it’s amazing to think of all that I have learned in the world of mobile applications. Before this course, I knew that mobile apps were an important and quickly rising part of digital media marketing…but that was about it. I feel that this class has given me a thorough understanding of the process of creating a successful application – from coming up with a unique idea to successfully marketing the application in the app store. While I thought the lectures and readings were extremely informative, my favorite part of the course was the guest speakers. It was great to learn about the process of creating an app from various people who have done so with various levels of success. I particularly enjoyed hearing about Brad Ellis from RogueSheep discuss his Postage application. I never thought about the process it took to have an app approved by the iPhone app store, creating an application in several languages and dealing with copycats. I also loved hearing from Jim Bricker from OrderPizza, who taught us some solid tactics in creating a buzz in the app store.
Another aspect of the course that I thought was extremely beneficial was the many assignments we were given where we were to compare different apps in the same genre. It helped us gain insight as to what were features that increased usability and kept users coming back rather than download the app only to let it sit on the phone unused. When we were creating our own applications, examining competing apps was a crucial step as we could look at existing applications, read their reviews and see what usability challenges the users found. With that information, we could shape our application to avoid the pitfalls of earlier apps.
Overall, I found this class to be an excellent course and I hope that it is offered again in the future so more MCDM students can gain insight into mobile applications as a marketing tool.
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